Business & Tech
Big Changes Coming to JC Penney's in Mall at Robinson
The stores are undergoing a complete home department renovation.
JC Penney's is revamping the home good section of 500 of its 1,100 stores, including its Mall at Robinson location.
Designers such as Jonathan Adler and Michael Graves will anchor Penney’s new home goods section, which will have 20 shops by the time the renovations are complete.
The new home section is part of the company's plan to remake Penney's larger stores into collections of boutiques-within-a-store, reported Reuters.com.
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A store employee at the Robinson Mall said the home section is currently under construction and won't be ready for a few weeks.
Home products are a magnet for department store shoppers. After years of neglect and uninspired, deeply discounted goods, as well as a focus on improving its fashion selection, many Penney customers went to rivals, Reuters reported
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